Pakistan Software Export Board (PSEB) remains committed to creating new avenues of growth for Pakistan’s IT & ITeS industry by facilitating international market access and enabling companies to explore high-potential global opportunities. In continuation of these efforts, and considering the growing interest of Pakistani firms in expanding to Japan, PSEB is organizing an important online session titled “Introduction to Japan Market for Pakistani Companies.”
PSEB anticipates starting the engagement process for Pakistani IT/ITeS companies interested in participating in Japan IT Week (JITW) 2026. To support companies in preparing for this opportunity, this webinar aims to provide foundational market understanding, business insights, and essential knowledge required for navigating Japan’s ICT ecosystem.
Why Attend This Webinar?
Japan is one of the world’s largest and most technologically advanced markets, offering significant prospects for IT outsourcing, product development, digital transformation, and partnership models.
This webinar will help Pakistani companies:
- Understand the fundamentals of Japan’s ICT ecosystem
- Learn how Japanese businesses operate and make decisions
- Evaluate market potential, customer expectations, and sector-specific opportunities
- Prepare for future participation in events such as JITW 2026
- Identify initial steps for market research, outreach, and partnership building
Webinar Details
Title: Introduction to Japan Market for Pakistani Companies
Date: November 25, 2025
Time: Will be communicated later.
Speaker: Mr. Kogure
Format: Online Webinar
Target Audience: Pakistani IT & ITeS exporters interested in exploring Japan as a business destination
Key Highlights of the Session
1. Overview of Japan’s ICT Market
An introduction to major trends, demand segments, industry needs, and emerging technology opportunities in Japan.
- Understanding Japanese Business Culture
Guidelines on communication norms, business etiquette, negotiation styles, and workplace expectations in Japan’s corporate environment. - Preparing for Market Entry
Practical steps for Pakistani companies on where to begin—how to gather market intelligence, build networks, explore partnership models, and align with Japanese market expectations.
4. Pathway to JITW 2026 Participation
Preliminary guidance on how companies can prepare themselves for Japan IT Week 2026 and upcoming PSEB facilitation.
Register Now
Companies interested in expanding into Japan or participating in future Japan-focused initiatives are encouraged to join this session.
Registration Link: https://forms.gle/JpMx1fTPCmBkgs3A6
Regards,
Marketing Department
Pakistan Software Export Board
Ministry of Information Technology & Telecom
6th Floor, New State Life Tower, Plot #61, Jinnah Avenue, F-7/4, Islamabad
Tel: +92 51 9202295
